The Massachusetts-based auto glass repair shop, JN Phillips Auto Glass, just received an accolade from the MassRecycle 2011 Awards for Product Stewardship, referring to the company’s recent policy of recycling all glass taken from windshield replacement jobs. The company was awarded the gold medal in the category out of over 50 nominees.
The auto glass repair company actually put its windshield replacement recycling programme a year ago, in November of 2010. The programme, called GreenShield, was born out of a concern for the number of windshields being dumped in city landfills and taken out of the recycling chain far too early. According to executives from JN Phillips, their own customers had been asking for some time already about possible options for windshield recycling, and the company had been searching for a solution as a result.
The company then went through various options to see which would be best, specifying that it tried to look into conducting the recycling process internally, then having the recycling phase carried out by a local partner, then looking at recycling processes of varying efficiency. Eventually, the auto glass repair brand alighted upon a company located in the Midwest that apparently had a process for crushing laminated glass and separating the glass components from the inner, plastic (PVB) layer. According to the JN Phillips managers, this was a crucial factor in their decision to partner with that company: they had been searching for a procedure that would yield as much recyclable (reusable) material as possible from the used windshields, and most other companies were only providing methods that would yield reusable glass. In contrast, the company JN Phillips selected actually provided the PVB layer as well, enabling recyclers to reuse it as an industrial adhesive. This meant that all layers of the windshields would be reused, leading to far greater benefits for the environment.
Customers have been informed of the company’s policy for a while now, and most have been eager to get on board when getting a windshield replacement. This year, the company was lauded for its environmental efforts not only through the MassRecycle honour but also through an Official Citation from the local State Senate. Managers of the company have already accepted the awards and have spoken about them to the press, noting that they are very proud to have been the recipient of such esteemed honours. The auto glass repair company has thus already been lauded by both government and its peers in the business community for its “green” alternatives and the manager of the GreenShield programme has already stated that the company will only be inspired to try out better, even more beneficial ways of serving both the consumers and the environment as a result.
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